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Reach customerswith SMS messages
Send reliable, high‑volume SMS for alerts, OTPs, and campaigns in seconds.
SMS as a Business Communication Channel
Proven Effectiveness
SMS continues to be one of the most effective and trusted communication channels for businesses worldwide. With open rates exceeding 90% and near-instant delivery, SMS enables enterprises to reach customers directly on their mobile devices without relying on internet connectivity or mobile applications.
Enterprise-Grade Solution
Raza Engage provides robust, secure, and scalable A2P (Application-to-Person) SMS solutions that help businesses communicate efficiently across promotional, transactional, authentication, and interactive use cases. Our infrastructure supports high throughput, global delivery, regulatory compliance, and future scalability.
Application-to-Person SMS Solutions
A2P SMS refers to messages sent from an application, platform, or system directly to end users. These messages are system-generated and are commonly used for business communication, notifications, and customer engagement.
High Delivery Success
99.9% delivery rate
Low Latency
Instant message delivery
Secure Routing
End-to-end encryption
Global Connectivity
190+ countries
Critical information
delivery at scale
Transactional SMS sends time‑sensitive, non‑promotional messages triggered by customer actions or system events, ensuring customers receive the updates they rely on for security, payments, and service continuity.
Common use cases
- One‑Time Passwords (OTP) and verification codes
- Login alerts and security notifications
- Payment confirmations and transaction receipts
- Order confirmations, shipping updates, and delivery alerts
- Service alerts and account‑related notifications
Key characteristics
- Sent instantly and prioritized by telecom operators
- Delivered 24/7 without time‑of‑day restrictions
- High reliability and delivery assurance across regions
Transactional SMS
Instant & reliable delivery
OTP & Verification
Ultra‑low latency delivery
Secure authentication
& real‑time verification
OTP (One‑Time Password) SMS provides an extra layer of security for logins, payments, and high‑risk actions by verifying users in seconds with unique, single‑use passcodes.
Authentication use cases
- User registration and account verification
- Secure login and two‑factor authentication (2FA)
- Transaction approvals and payment confirmation
- Password reset and sensitive action verification
Why Raza Engage OTP SMS
- Ultra‑low latency delivery across global OTP routes
- Dedicated and prioritized OTP connections with carriers
- High success rates, even during peak login and payment traffic
- Robust API‑based integration for web, mobile, and backend systems
Marketing &
customer engagement
Promotional SMS is designed for marketing and customer engagement. It allows businesses to reach large audiences with offers, updates, and brand communication.
Campaign examples
- Discounts and limited-time offers
- Product launches and announcements
- Event invitations and reminders
- Seasonal and festive campaigns
- Customer re-engagement messages
Key features
- Bulk messaging capabilities
- Campaign scheduling and automation
- Region and country-based targeting
- Performance monitoring and analytics
Promotional SMS
Marketing excellence
Personalized SMS
Dynamic content
Dynamic content
& personalization
Personalized SMS enables businesses to send customized messages by inserting dynamic customer data into message content.
Message examples
"Hi John, your order #45892 has been shipped."
"Hello Sarah, your appointment is confirmed for 10th Oct at 3 PM."
"Dear Alex, your registered mobile number is [PhoneNumber]."
Personalization capabilities
- Customer name, phone number
- Order ID or transaction ID
- Location, date, and time
- Custom variables via file upload or API
Advanced SMS Campaign Manager
Raza Engage provides an advanced SMS Campaign Manager that enables businesses to manage their entire SMS marketing lifecycle from a single dashboard.
Audience Segmentation
Target users based on country, region, or city. Segment by customer behavior or engagement level.
Message Creation & Templates
Pre-approved message templates and custom message editor with support for personalization tokens.
Scheduling & Automation
Schedule campaigns in advance and automate recurring messages with trigger-based workflows.
Analytics & Reporting
Real-time delivery reports, CTR tracking, conversion and ROI measurement with campaign insights.
A/B Testing & Optimization
Test multiple message variations, compare engagement and response, optimize campaigns based on results.
Compliance & Opt-Out
Automated STOP/UNSUBSCRIBE handling, full regulatory compliance, and consent tracking.
Integrations
REST APIs for developers, CRM and marketing tool integrations, webhooks for real-time data exchange.
One-Way & Two-Way SMS Messaging
SMS messaging offers two powerful communication models: One-Way SMS for instant alerts and notifications, and Two-Way SMS for interactive customer engagement and real-time conversations.
Advantages of SMS (One-Way Messaging)
- High Delivery & Open RatesMessages are delivered instantly with industry-leading open rates.
- Fast & Scalable CommunicationSend millions of messages simultaneously without user interaction.
- Ideal for Alerts & NotificationsPerfect for OTPs, transactional updates, service alerts, and reminders.
- Cost-Effective OutreachLower cost per message for large-volume broadcasts.
- Simple IntegrationEasy API integration with applications, CRMs, and business systems.
- No User Action RequiredMessages are received without requiring customer replies.
- Reliable & Time-CriticalEnsures important information reaches users immediately.
Advantages of SMS (Two-Way Messaging)
- Real-Time Customer EngagementEnables instant conversations between businesses and customers.
- Higher Response & Engagement RatesInteractive messaging drives stronger customer participation.
- Automation with Human HandoffReplies can be automated or routed to live agents when needed.
- Improved Customer ExperienceCustomers can respond, ask questions, or take actions instantly.
- Action-Driven WorkflowsResponses can trigger alerts, CRM updates, ticket creation, or workflows.
- Opt-In & Preference ManagementEasy handling of subscriptions, opt-outs, and user preferences.
- Supports Use Cases Beyond AlertsIdeal for support, surveys, confirmations, feedback, and live chat.
Ready to transform your
business communication?
Start using Raza Engage SMS services today. Get started with a free trial or contact our sales team for enterprise solutions.